Another way to get 16-25 year olds to watch STV is game reviews. Lots of teenagers and twenty year olds like to play video games and game reviews help people figure out what they want to play.

Idea 1] stage 1: have a group of people at different ages telling us different things about the game.

stage 2: have the game playing in the background and show with audio for 20 seconds.

stage 3: have the different people tell their opinion of the game and show what age group its best for.

It would mainly be used on the tv channel but will also have ads for the game and show on the STV facebook page, the STV player and the STV youtube channel.

The main cause purpose of this project is to attract a younger audience, STV has an audience of mainly 55 years and older. They want to change this and appeal to a wider variety of viewers. One of the ways that they can achieve this is by creating more products that will attract a younger audience, such as new TV shows aimed at teens and young adults. These could include teen dramas, fantasy or content with adult humour.

We would use sponsored advertisements on social media with clips of the programme, trailers and sneak peaks of whats to come in future programmes that will be aimed at this age group. This can be used to peak peoples interests in the programmes and encourage them to watch the shows on STV.

The age group of 16-24 year olds need to be encouraged to use STV platforms and view STV programmes in order for the percentage of their consumption of STV services to increase. In order to achieve this STV needs to consider and use the general interests, their struggles, the types of programmes and platforms they enjoy using and issues this age group is passionate about to encourage their use of STV to be more frequent. For STV to achieve their goal of this younger age group perusing and using STV an eye-catching creative cross-platform campaign should be used with advertisements on platforms such as Instagram, Snapchat, the STV Facebook page (used by 52% of 16-34 year olds), the STV news app (used by 28% of 16-34 year olds) and STV news (as well as implementing and considering the prior list of factors that concern this young demographic).

I made this mood board on photoshop of the thing that I’m most like to watch and play. Some of the things I like watching and play are Doctor Who, Alien vs Predator and Dragon Ball Z. This is relative to an STV brief of what 16 to 25 year olds watch as I’m a teenager myself.

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This mood board (created in photoshop) is targeted towards the age demographic of 16-25 year olds -the age demographic I fit into- the age demographic STV is attempting to reach. Closer observation of this mood board will reveal issues this age group is passionate about like politics and social issues like equality, various social media platforms they may use – YouTube, Snapchat, Instagram, reddit etc, various era of music and music platforms they may use like Apple Music, but the overall emphasis on animated content – comics created by the likes Marvel or Dc, animated shows like Gravity Falls and anime like Soul Eater or Hetalia- conveys the importance of the increasing interest of animated content in this age group which may be an effective method of STV reaching this age group.

this mood board tells you about some of the things I enjoy this ranges from games, actors, movies/ tv shows and music. This is aimed towards our target audience of 16-25.

This mood-board represents the things that I enjoy such as TV shows and music, some of these include; All Time Low, Twenty One Pilots and Game Of Thrones. These are things that will be popular with a younger audience as they are targeted towards 16-25 year olds rather than the usual STV audience.